Here's the thought process:
- What a great title and presentation! Sounds interesting. Not going to see it.
- Someone whose opinion I really trust is big on this show. Not going to see it.
- The show was a big financial success in Seattle and has great reviews. Not going to see it.
- The Edge went to see it. Now you have my attention.
So, there's the lesson for you kids: it's not about how good your work is, it's about your ability to get The Edge to buy tickets.