Friday, July 23, 2010


99Seats-at-Parabasis brings us the needed pallative that Old Spice's Mustafa may be the hottest thing in the world right now, but at the end of the day -- he sells nothing.

I'm just worried. I'm worried that, in the face of the fact that advertising can up name recognition but not sales of recognized products (which is my firm belief), advertisers will stop trying to be creative. They'll just keep the drumbeat of repeating their names to us. Head-On. Apply Directly to the Forehead.

Anyways, if Old Spice sticks it out, there's the possibility that when today's tweens get older, they'll mature into Old Spice buyers when they're 20. Keep up the hope, Old Spice!

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