Tuesday, May 22, 2012

PRODUCING: Thus It Ever Was...

... high ticket prices edition:
And when it opens Antony and Cleopatra on October 22, tickets won't come cheap: $42 for the best seats, a new high that this season will match Goodman, Steppenwolf, and Northlight for prime weekend evening performances.
The new top ticket price puts these not-for-profits in the same league as commercial producers. While downtown touring productions of Broadway shows may charge $70 for their best seats, off-Loop commercial ventures--like Forever Plaid at the Royal George or The Irish...and How They Got That Way at the Mercury--have been typically asking less than $40.
Chicago Reader. (h/t Kris Vire, Time Out Chicago)

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