Monday, April 26, 2010

Failure in Messaging


If you Google CFPA, you get a list of results like the one on the right. Blogger has decided to make any image I upload tiny, so you probably can't read it.

The results begin with a website called "Stop the CFPA" (after three sponsored links from anti-CFPA websites), and then go to either unrelated websites that have the same acronym, or negative op-eds like the Huffington Post one at the bottom there.

If you search for Consumer Finance Protection Act, you can actually get the information you need. That is to say, you can get a description of what the hell the bill actually is.

This is a win for StoptheCFPA's Search Engine Optimization (SEO) consultants, and a fail for the internet being a useful tool in democracy.

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