From the manifesto of the website Upworthy ("Here's what we think is wrong with the Internet, what we plan to do about it, and a picture of a cat.")
For those of you who tut-tut this younger generation of Upworthy's and Kony2012s who think that the "importance" of the message trumps anything like depth, complexity, or accuracy to the facts... just know the same rules apply to high-brow performance.
No naming names.
