Monday, August 8, 2011

PRAGMATIC: Why Programs?

Seriously, why do we hand programs to the audience? Okay, so we want them to know who is in the show. And have something to look at during that awkward ten minutes while waiting for things.

But when I'm sitting reading the bios I wonder how many theater companies are writing their programs to agents and industry folks, rather than to audience members. It feels like you're talking past me.

Programs: remember why you give them out, and who is reading them.

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