"Swerve"

I was going to write a post about the concept of the "swerve" (I'll probably explain it soon) and I looked on Amazon to see if I remembered correctly that the was a book called "Swerve" (There apparently isn't -- I must be confusing it with Nudge).

Take a look at the search results. This, by the way, is for "Books - Nonfiction".

In case the results change, let me tell you that for the word "Swerve," the fourth most relevant ranked book is Going Rogue by Sarah Palin. The fifth? Atlas Shrugged by Ayn Rand.

What?